Have you ever thought about being hit by negative or unexpected events but your company doesn’t know how to deal with it? Every organization is vulnerable to bad reputation and that’s why having a crisis management team and protocol is recommended for every company. However, not every company has resources to deal with it. Being an integrated PR agency, MEMO Plus Production (MEMO Plus) is specialize in crisis management in HK and provides crisis management training for in-house PR team. MEMO Plus uses 5S crisis management: Shouldering, Sincerity, Speed, System and Standard, to mitigate the damage. When it comes to a PR Crisis, MEMO Plus suggested that authenticity and transparency are the core principles a company should keep in mind. Be sincere and demonstrate empathy in every interaction. It is about emotional engagement with your audiences. And of course, with the development of digital technology like smartphone and social media, everything is discoverable. Don’t ever try to hide the truth. PR Crisis Management is essential and other than solving PR crises, MEMO Plus also provides crisis management training to companies. They help clients identify possible threats, simulate multiple scenarios and develop communication guidelines with both internal and external parties. With numerous experience handling PR crisis in HK, MEMO Plus has demonstrated a successful PR Crisis Protocol for company to prevent, react and recovery from reputational threats. If you want to hear more about PR crisis management and trying to rebuild brand reputation, please contact MEMO Plus’s crisis managementexperts for more insight.